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Serve The Ego

About Us

Serve The Ego @ Stall 37&48 Fremantle Markets

Corner South Terrace & Henderson Street,
Fremantle WA 6160

Our story so far is short, but sweet. Established in 2012, Serve the Ego opened up in Fremantle Markets selling handmade handbags, offering up something a little different. As our popularity grew, so did our range. Priding ourselves on style and variety, we quickly introduced purses, wallets and our very popular men’s range of bags and satchels.

In 2014, Serve the Ego opened its second shop: Foot Soldiers by Serve the Ego, also based at Fremantle Markets. We specialise in fresh, fun and funky novelty designed socks, as well as a great range of Aussie made wool and works socks. In addition to socks we also have a cool Aussie designed range of thongs and other foot related needs.

We're a small Aussie business with big aspirations. We hope you enjoy our range and our service. We shop locally and internationally to deliver a top quality product at the best possible price. If you're ever in Freo, drop by and say g'day.

Opening Hours:

  • Monday - Thursday: Closed
  • Fridays: 9am - 8pm
  • Saturday & Sunday: 9am - 6pm.

Contact Details:

  • Email: servetheego@live.com.au 

Click here for an interactive map of the market grounds.